Writing in progress. See the first two of these in 2022 and 2023. Both are also good. 

1. We understand context before content. This also goes for tone. Babies and dogs hear tone and understand if they are in trouble, or being praised, or being loved on.
2. The second mouse gets the cheese. – Not mine. 
3. Building a better mousetrap is not a good growth strategy. 
4. Relationships, and revenue. One is about value, and the other is about value. 
5. No one is stopping you from giving love. Well, maybe you. 
6. Art is a societal OS side-loading.
7. Art is anything that does not have guaranteed success. – heard from Seth Godin
8. Budgets, like the US Federal budget, is a pie graph of their values.
9. Queens of the Stone Age is modern heavy polka, with drop C# tuning. And this rocks. And Rage Against the Machine is heavy funk. And this rocks.
10. Every generation rebels and damages itself to heal or grow.
11. Bidet people consider all other toilets a downgrade.
12. Mid-career hiring is systematically broken and fundamentally impaired. An alternative is deserved and I mean the process, not the market solutions.
13. Information is data in formation. This is both true and goofy. Thinking of making a funny fake internet guru that spouts this stuff.
14. Therapy and prayer are in the same realm. Both of them are asking parts we do not understand to intervene in our lives. Both can also be considered as real as magic.
15. Change should not outpace the speed of its benefit.
16. I still think steel-framed flat pack self-assembled cube oak barrels would be cost savings, and safety improvement for every brewery, and winery. If you are a brewmaster or winemaker and want to pilot this idea with me, hit me up at joe@joenelson.org
17. Geist and gestalt are two german words worth learning.
18. Change should not outpace the speed of its benefit.
19. I enjoy watching black and white movies, as original but also movies shot in color but changed to black and white. It gives you new eyes on how to make a great frame.
20. Investors have an interest in determining the future by writing the past.
21. Using a weekly running meeting notes doc is a great tool for clarity and feedback. I used this a VP for managing engineering managers.
22. ” ” is necessary but not sufficient to/for ” “.
23. Bad ideas can lead to a good idea. I love bad ideas that seem crazy but are actually not crazy.
24. Index funds still beat most of active stock management.
25. Get a second opinion.
26. Two things to supercharge writing that is not just put through an AI: Hemingway (https://hemingwayapp.com/) and a Usage Dictionary. David Foster Wallace said 90% of his time as a professor was convincing students to use a Usage Dictionary.
27. Don’t trust people to read an email. Call them and talk to them.
28. There is nobody who doesn’t have an accent. Everyone has an accent.
29. Limerence is an esoteric word but a common phenomenon.
30. Pain is built into tradition. If it wasn’t in the beginning it emerges and takes root there over time. Pain becomes an essential part, baked in, and gets passed down to the next. Tradition is pain.
31. “Not even wrong” – Wolfgang Pauli
32. Most people aren’t ugly, they’re just without money, which would bring the ability, and also the pressure, to appear more attractive.